SEO & PPC Terms and Conditions
1. About these terms
1.1. These terms apply to any search engine optimisation, paid advertising, pay-per-click advertising, search advertising, display advertising, social media advertising, remarketing, conversion tracking, analytics setup, campaign management, digital marketing advice, search marketing, content optimisation, technical SEO, local SEO, or related marketing service supplied by SlashDotDash Ltd.
1.2. In these terms, “we”, “us” and “our” mean SlashDotDash Ltd. “You” and “your” mean the customer, organisation, account holder, authorised user, advertiser, website owner, or person using the SEO or PPC service.
1.3. These terms apply in addition to any order, proposal, invoice, billing portal record, service schedule, statement of work, care plan, hosting terms, domain terms, general terms, privacy policy, or other service-specific terms that apply to your account.
1.4. Where there is a conflict between these terms and the mandatory rules of an advertising platform, search engine, analytics provider, social media platform, regulator, court, or law enforcement body, the mandatory third-party or legal requirement will take priority to the extent of that conflict.

2. Service scope
2.1. The services included in your SEO or PPC package are those stated in your order, proposal, product description, service schedule, invoice, or billing portal record.
2.2. Depending on the package purchased, SEO services may include some or all of the following:
	•	SEO audit;
	•	keyword research;
	•	competitor research;
	•	technical SEO review;
	•	metadata creation or optimisation;
	•	title tag and meta description updates;
	•	heading structure recommendations;
	•	internal linking recommendations;
	•	content recommendations;
	•	image alt text recommendations;
	•	local SEO support;
	•	Google Business Profile support;
	•	Google Search Console review;
	•	Google Analytics review;
	•	sitemap and indexing checks;
	•	schema or structured data recommendations;
	•	backlink profile review;
	•	monthly SEO reporting;
	•	advice on website content, structure, speed, accessibility, or usability where relevant to search performance.
2.3. Depending on the package purchased, PPC or paid advertising services may include some or all of the following:
	•	campaign setup;
	•	keyword research;
	•	audience research;
	•	ad copy creation;
	•	ad group structure;
	•	budget recommendations;
	•	bidding recommendations;
	•	landing page recommendations;
	•	conversion tracking setup;
	•	remarketing setup;
	•	campaign optimisation;
	•	negative keyword review;
	•	search term review;
	•	performance reporting;
	•	Google Ads management;
	•	Microsoft Advertising management;
	•	Meta Ads management;
	•	LinkedIn Ads management;
	•	other paid advertising platform management where agreed.
2.4. Any item not expressly included in your selected package is excluded unless separately agreed in writing.
2.5. SEO and PPC services are advisory, technical, creative, optimisation, and campaign management services. They are not guarantees of ranking, traffic, enquiries, sales, conversions, profit, or business growth.

3. Exclusions
3.1. Unless expressly included in your package, SEO and PPC services do not include:
	•	website redesign or redevelopment;
	•	major website speed optimisation;
	•	website hosting;
	•	domain registration or renewal;
	•	email marketing;
	•	social media management;
	•	photography, video, or graphic design;
	•	legal review of advertising claims;
	•	data protection compliance audit;
	•	cookie compliance audit;
	•	copywriting beyond the agreed scope;
	•	blog writing beyond the agreed scope;
	•	product photography;
	•	call handling;
	•	sales follow-up;
	•	customer service;
	•	conversion rate optimisation beyond basic recommendations;
	•	public relations;
	•	media buying outside agreed advertising platforms;
	•	paid directory fees;
	•	paid backlink acquisition;
	•	third-party software licences;
	•	platform subscription fees;
	•	advertising spend;
	•	VAT, taxes, or platform charges;
	•	specialist regulated-sector compliance advice.
3.2. Any work outside the agreed scope may be quoted and charged separately.
3.3. We do not provide legal, tax, financial, regulatory, or professional compliance advice. You should take independent advice where your advertising, website, claims, products, services, targeting, pricing, tracking, data processing, or marketing activity is subject to specific legal or regulatory requirements.

4. Setup and access
4.1. We may require information, credentials, permissions, technical access, website access, advertising account access, analytics access, tag manager access, search console access, billing access, domain access, hosting access, or approval from you in order to provide the service.
4.2. You are responsible for the accuracy, completeness, and legality of all information, claims, credentials, data, access, and approvals you provide.
4.3. We may delay setup, campaign launch, optimisation, reporting, or other work where required information, access, approval, content, payment, or authority has not been provided.
4.4. You must confirm that you are authorised to allow us to access and work on the relevant website, advertising account, analytics account, domain, landing page, business profile, social media account, or other system.
4.5. You must tell us promptly if access should be removed, changed, limited, or transferred.

5. Customer responsibilities
5.1. You agree:
	1	to provide accurate, complete, and lawful information about your business, services, products, prices, offers, qualifications, accreditations, guarantees, promotions, and availability;
	2	to ensure that all advertising claims can be substantiated;
	3	to approve advertising copy, landing pages, keywords, targeting, tracking, and budgets where approval is required;
	4	to ensure that your website, landing pages, products, services, and business activities comply with applicable law;
	5	to ensure that you have the right to use all names, trademarks, logos, images, text, videos, reviews, testimonials, data, and other materials supplied to us;
	6	to keep all third-party accounts, software licences, payment methods, and platform subscriptions active where required;
	7	to keep your website functional, accurate, secure, and available;
	8	to tell us promptly about changes to your business, prices, offers, service areas, opening hours, stock, availability, legal status, or contact details;
	9	to review reports, recommendations, and requests for approval within a reasonable time;
	10	to comply with advertising platform rules, search engine rules, data protection law, cookie rules, consumer protection law, and any sector-specific rules that apply to your organisation;
	11	to pay all fees, advertising spend, licence costs, platform charges, and agreed expenses when due.
5.2. We are not responsible for loss, delay, rejected ads, reduced performance, missed opportunities, or compliance issues caused by inaccurate information, delayed approvals, missing access, website faults, unsubstantiated claims, non-payment, or customer-side changes.

6. SEO performance and limitations
6.1. SEO results depend on many factors outside our control, including search engine algorithms, competitor activity, market conditions, website history, website authority, technical condition, content quality, user behaviour, location, device, search intent, backlinks, reviews, and search engine policy changes.
6.2. We do not guarantee:
	•	first-page rankings;
	•	number one rankings;
	•	specific keyword positions;
	•	specific traffic levels;
	•	specific enquiry volumes;
	•	specific sales;
	•	specific conversion rates;
	•	the time required to see results;
	•	continued performance after work has been completed;
	•	that search engines will crawl, index, rank, or display your website in a particular way.
6.3. SEO work may take time to show results. Some changes may have no immediate measurable effect.
6.4. Search engines may change their algorithms, ranking factors, layouts, indexing practices, local search results, paid ad placement, or reporting tools at any time.
6.5. Rankings and traffic may rise, fall, fluctuate, or be affected by circumstances outside our control.
6.6. We will use reasonable care and skill when carrying out SEO work, but SEO is not an exact science and cannot be guaranteed.

7. PPC and paid advertising performance
7.1. PPC and paid advertising results depend on many factors outside our control, including platform policies, auction competition, budget, bidding strategy, targeting, ad quality, landing page quality, user behaviour, market demand, competitor activity, location, device, time of day, attribution settings, and tracking accuracy.
7.2. We do not guarantee:
	•	ad approval;
	•	uninterrupted ad delivery;
	•	specific click volumes;
	•	specific impression volumes;
	•	specific cost per click;
	•	specific conversion rates;
	•	specific return on ad spend;
	•	specific enquiry volumes;
	•	specific sales;
	•	specific audience reach;
	•	specific campaign profitability.
7.3. Advertising platforms may reject, restrict, pause, suspend, disapprove, limit, review, or remove ads, keywords, audiences, assets, landing pages, or accounts at any time.
7.4. Campaigns may spend budget quickly once enabled. You are responsible for approving and funding the advertising budget.
7.5. A budget is a spending instruction or target, not a guarantee of results.
7.6. Where a platform charges for clicks, impressions, conversions, calls, views, interactions, or other chargeable events, those charges may apply whether or not the resulting visitor becomes a customer.
7.7. We are not responsible for invalid clicks, accidental clicks, competitor clicks, fraudulent activity, platform attribution differences, tracking errors, or user behaviour after a person clicks an advert, although we may assist with reasonable investigation where possible.

8. Advertising spend and platform charges
8.1. Unless expressly stated otherwise in writing, advertising spend is not included in our management fee.
8.2. Advertising spend may be paid directly by you to the advertising platform or paid by us and recharged to you, depending on the arrangement agreed.
8.3. Where advertising spend is paid directly by you, you are responsible for maintaining valid payment details, billing information, spending limits, and available funds in the advertising platform.
8.4. Where advertising spend is paid by us and recharged to you, you must pay all agreed advertising spend, platform charges, taxes, and related costs when due.
8.5. Advertising spend already used, committed, charged, or consumed by a third-party platform is non-refundable unless the platform itself issues a refund.
8.6. We may pause, restrict, or stop campaign activity where advertising spend, management fees, invoices, or platform charges are unpaid.
8.7. Third-party platforms may change their pricing, billing model, auction rules, charging structure, tax treatment, payment requirements, or account requirements at any time.

9. Advertising compliance and approval
9.1. You are responsible for ensuring that your advertising, landing pages, website content, products, services, claims, prices, offers, promotions, testimonials, guarantees, comparisons, environmental claims, financial claims, health claims, legal claims, and regulated-sector claims comply with applicable law and advertising rules.
9.2. You must not ask us to create, publish, or manage advertising that is unlawful, misleading, deceptive, harmful, discriminatory, infringing, abusive, offensive, fraudulent, or prohibited by an advertising platform.
9.3. You are responsible for checking and approving advertising content before publication where approval is requested.
9.4. If you approve advertising content, you confirm that it is accurate, lawful, substantiated, and suitable for publication.
9.5. We may refuse, amend, pause, or remove advertising where we reasonably believe that it may breach law, platform rules, regulator guidance, third-party rights, or these terms.
9.6. We may ask you to provide evidence to support advertising claims. If you cannot provide satisfactory evidence, we may refuse to publish or continue using the relevant claim.
9.7. You are responsible for any complaints, investigations, takedown requests, regulator contact, platform reviews, intellectual property claims, or third-party objections relating to your advertising, products, services, claims, website, or business.

10. Regulated and restricted sectors
10.1. Some sectors are subject to additional rules, restrictions, authorisations, licences, disclaimers, approvals, or platform policies.
10.2. This may include, without limitation:
	•	financial services;
	•	credit and lending;
	•	insurance;
	•	legal services;
	•	healthcare;
	•	medical products;
	•	medicines;
	•	supplements;
	•	alcohol;
	•	gambling;
	•	lotteries;
	•	political advertising;
	•	charities and fundraising;
	•	employment and recruitment;
	•	housing;
	•	age-restricted products;
	•	environmental claims;
	•	education and training;
	•	products or services aimed at children;
	•	products or services subject to professional regulation.
10.3. You are responsible for telling us if your business, product, service, advert, keyword, audience, or landing page is subject to special rules or restrictions.
10.4. You are responsible for holding any licence, registration, authorisation, insurance, permission, or approval required for your business or advertising.
10.5. We may refuse or pause work where we reasonably believe that a regulated or restricted activity creates a legal, reputational, operational, platform, or compliance risk.

11. Third-party platforms and providers
11.1. SEO and PPC services may depend on third-party platforms and providers, including Google, Microsoft, Meta, LinkedIn, TikTok, search engines, analytics tools, tag managers, hosting providers, website platforms, plugins, APIs, call tracking providers, reporting platforms, review platforms, data providers, and other software services.
11.2. Your use of third-party platforms may be subject to their own terms, policies, privacy rules, acceptable use rules, advertising policies, billing terms, data processing terms, and technical restrictions.
11.3. We are not responsible for outages, suspensions, disapprovals, account reviews, policy changes, pricing changes, reporting changes, data loss, account restrictions, feature withdrawal, algorithm changes, or service failures caused by third-party platforms.
11.4. We may make recommendations or take reasonable steps to manage third-party issues, but we cannot control third-party decisions.

12. Tracking, analytics, cookies, and data
12.1. SEO and PPC work may involve the use of analytics, conversion tracking, tags, pixels, cookies, call tracking, remarketing tags, server-side tracking, event tracking, form tracking, or similar technologies.
12.2. You are responsible for ensuring that your use of tracking technologies complies with applicable data protection, privacy, cookie, consent, and electronic communications law.
12.3. You are responsible for ensuring that your privacy policy, cookie policy, consent banner, data processing notices, and user choices are accurate and up to date.
12.4. We may provide technical setup or advice, but unless expressly agreed in writing, we do not provide a legal compliance audit of your tracking, cookie consent, privacy notices, or data processing arrangements.
12.5. Tracking and reporting may be incomplete, delayed, approximate, duplicated, blocked, sampled, modelled, affected by consent choices, affected by browser restrictions, or affected by platform attribution settings.
12.6. Reported conversions may not match actual sales, enquiries, phone calls, bookings, invoices, or business outcomes.
12.7. You are responsible for deciding what data is collected, how it is used, and whether user consent or other legal permission is required.

13. Website and landing page requirements
13.1. Your website and landing pages must be functional, accurate, lawful, secure, accessible to users, and suitable for the advertising or SEO activity being carried out.
13.2. You are responsible for ensuring that your website and landing pages do not contain malware, misleading claims, unlawful content, broken forms, broken checkout processes, inaccurate prices, out-of-date information, or content that breaches third-party rights.
13.3. PPC platforms may reject adverts where landing pages are broken, inaccessible, misleading, under construction, inconsistent with the advert, or otherwise non-compliant.
13.4. We may recommend changes to your website or landing pages. You are responsible for approving and implementing those changes unless implementation is expressly included in our service.
13.5. We are not responsible for poor campaign performance caused by website faults, slow pages, broken forms, poor landing page design, technical problems, inaccurate content, weak offers, stock issues, poor customer service, or failure to respond to enquiries.

14. Content, copywriting, and AI-assisted work
14.1. Where content creation, copywriting, metadata writing, blog writing, landing page copy, ad copy, or AI-assisted content is included, we will use reasonable care and skill when preparing that content.
14.2. You are responsible for reviewing and approving all content before publication.
14.3. You are responsible for checking that content is accurate, lawful, suitable for your audience, compliant with advertising rules, and does not infringe third-party rights.
14.4. AI-assisted content may require human review, editing, factual checking, legal checking, and brand approval before use.
14.5. We do not guarantee that content will achieve a specific ranking, click-through rate, conversion rate, or commercial result.

15. Keywords, targeting, and intellectual property
15.1. You are responsible for ensuring that your requested keywords, competitor references, brand names, trademarks, images, logos, claims, and advertising materials can lawfully be used.
15.2. We do not provide trademark clearance or legal advice on whether a keyword, brand term, domain name, product name, slogan, comparison, or advert may lawfully be used.
15.3. You must tell us promptly if you receive any complaint, objection, trademark notice, platform warning, legal letter, takedown request, or regulator communication relating to SEO or PPC activity.
15.4. We may pause or remove keywords, adverts, content, or targeting where we reasonably believe there is a legal, platform, reputational, or operational risk.

16. Backlinks, directories, citations, and outreach
16.1. Backlink building, directory submissions, citation building, outreach, digital PR, or link removal work is only included where expressly agreed in writing.
16.2. We do not guarantee that any third-party website, directory, publisher, search engine, or platform will accept, display, retain, index, or link to your website.
16.3. We will not knowingly use unlawful, deceptive, malicious, or high-risk link practices.
16.4. Paid links, sponsored content, advertorials, directory fees, press release fees, and publisher fees are not included unless expressly agreed.
16.5. We are not responsible for historic backlinks, third-party linking practices, negative SEO, competitor activity, search engine penalties, manual actions, or third-party websites outside our control.

17. Reporting
17.1. Where reporting is included, we will provide reports at the frequency stated in your package, proposal, or service schedule.
17.2. Reports may include data from third-party platforms, search engines, advertising platforms, analytics tools, tracking tools, call tracking systems, or reporting software.
17.3. Reporting data may be approximate and may differ between platforms.
17.4. We are not responsible for inaccuracies, delays, missing data, attribution differences, sampling, consent-related gaps, platform changes, or historic data limitations in third-party reporting tools.
17.5. Reports are intended to help assess performance and inform decisions. They are not guarantees of future results.

18. Timescales and approvals
18.1. Any timescale, launch date, response time, or performance target is an estimate unless expressly agreed as a binding deadline in writing.
18.2. Work may be delayed by missing access, missing content, delayed approvals, platform review, payment issues, website faults, third-party outages, technical issues, regulator issues, or incomplete information.
18.3. You are responsible for reviewing and responding to approval requests within a reasonable time.
18.4. Where you delay approval or fail to provide required information, the service timetable may be extended and fees may still be payable.

19. Account ownership and access after termination
19.1. Where advertising accounts, analytics accounts, tag manager accounts, search console accounts, or other platform accounts are created in your name, you will normally remain the account owner, subject to the relevant platform’s rules.
19.2. Where accounts are created, managed, or accessed through our agency, manager, or administrative account, account access, transfer, export, or continued use may depend on the third-party platform’s rules and the arrangement agreed with you.
19.3. On termination, we may remove our access from your accounts and may remove your access from any agency-owned tools, reporting systems, templates, dashboards, scripts, or management accounts that belong to us.
19.4. You are responsible for ensuring that you have copies of any reports, data, assets, or account information you require before termination.
19.5. We may retain internal records where required for accounting, legal, compliance, audit, dispute, or security purposes.

20. Intellectual property
20.1. You retain ownership of materials you provide to us.
20.2. Subject to full payment of all sums due, you may use final SEO copy, ad copy, metadata, reports, and other deliverables created specifically for you as part of the agreed service.
20.3. We retain ownership of our pre-existing materials, methods, templates, processes, know-how, software, scripts, internal documents, reporting formats, and tools.
20.4. Third-party platforms, software, plugins, fonts, stock assets, data sources, and tools remain subject to their own licence terms.
20.5. You must not copy, resell, redistribute, or reuse our internal tools, strategy documents, templates, processes, or agency materials except as expressly agreed.

21. Confidentiality
21.1. Each party must keep confidential information received from the other party confidential and must not disclose it except where required to provide the service, comply with law, obtain professional advice, or deal with a dispute.
21.2. Confidential information does not include information that is already public, independently developed, lawfully received from another source, or required to be disclosed by law, court order, regulator, or platform provider.
21.3. We may disclose relevant information to third-party providers where necessary to provide the service, manage campaigns, troubleshoot issues, process payments, comply with platform requirements, or respond to legal or regulatory concerns.

22. Fees, renewals, and changes
22.1. SEO and PPC management fees are payable in advance unless agreed otherwise in writing.
22.2. Advertising spend, platform charges, third-party licence fees, tracking tools, reporting tools, call tracking fees, stock assets, directory fees, and other external costs are not included unless expressly stated.
22.3. Recurring SEO and PPC packages renew for the billing period shown in your order, invoice, proposal, or billing portal record unless cancelled in accordance with these terms.
22.4. We may change prices, package specifications, included services, reporting arrangements, platforms, or management processes by giving reasonable notice.
22.5. Where fees remain unpaid after the due date, we may pause, suspend, restrict, or terminate SEO work, PPC campaigns, reporting, account access, or other services.
22.6. Payment obligations continue during any suspension caused by your breach, non-payment, missing access, delayed approval, or failure to provide necessary information.

23. Suspension
23.1. We may suspend, pause, restrict, or terminate SEO or PPC services where:
	•	payment is overdue;
	•	advertising spend is unavailable;
	•	required access is withdrawn or unavailable;
	•	continued activity presents a legal, security, reputational, operational, or platform risk;
	•	your website or landing page is unsafe, unlawful, misleading, broken, or unavailable;
	•	a third-party platform requires suspension;
	•	an advert, claim, keyword, product, service, or targeting approach may breach law, platform rules, or regulator guidance;
	•	you fail to provide requested evidence for advertising claims;
	•	there is suspected fraud, abuse, infringement, malware, phishing, or unlawful activity;
	•	you breach these terms.
23.2. We may act without prior notice where urgent action is required.
23.3. Suspension of SEO or PPC services does not cancel outstanding invoices or remove your obligation to pay sums already due.

24. Cancellation and refunds
24.1. Unless a different minimum term or notice period applies, recurring SEO and PPC services may be cancelled by giving at least 1 month notice before the next renewal date.
24.2. Setup fees, audit fees, strategy fees, one-off work fees, and work already carried out are non-refundable unless mandatory law requires otherwise or we agree otherwise in writing.
24.3. Prepaid management fees are non-refundable except where mandatory law requires otherwise or we agree otherwise in writing.
24.4. Advertising spend already used, charged, committed, or consumed by an advertising platform is non-refundable unless the platform issues a refund.
24.5. Cancellation of PPC management does not automatically close, delete, pause, or cancel your advertising account unless you specifically instruct us to do so and we are able to carry out that instruction.
24.6. Cancellation of SEO or PPC services does not automatically cancel hosting, domain, care plan, website, email, billing portal, or other separate services unless those services are also cancelled.
24.7. You are responsible for exporting or saving any data, reports, campaign information, assets, or account information you require before cancellation takes effect.

25. Non-payment
25.1. If payment is not received by the due date, we may suspend or terminate SEO work, PPC management, campaign activity, reporting, account access, or other services.
25.2. Non-payment may result in adverts being paused, budgets being removed, recommendations being delayed, reports being withheld, or work being stopped.
25.3. If services need to be restarted following late payment or non-payment, a reactivation fee, account review fee, setup fee, or recovery fee may apply.
25.4. We are not responsible for lost rankings, lost traffic, lost data, missed opportunities, campaign downtime, reduced performance, or platform changes arising during or after suspension for non-payment.

26. Liability
26.1. Nothing in these terms limits liability that cannot lawfully be limited or excluded.
26.2. Subject to clause 26.1, and unless a written service level agreement states otherwise, we are not liable for:
	•	indirect or consequential loss;
	•	loss of profit, revenue, savings, goodwill, reputation, business, or opportunity;
	•	loss of rankings, traffic, enquiries, sales, leads, conversions, or advertising spend;
	•	search engine algorithm changes;
	•	advertising platform policy changes;
	•	ad disapprovals, suspensions, restrictions, or account reviews;
	•	inaccurate or incomplete information supplied by you;
	•	unsubstantiated advertising claims supplied or approved by you;
	•	website faults, broken forms, landing page issues, hosting outages, or customer-side technical issues;
	•	third-party platform outages, data loss, reporting errors, pricing changes, or service failures;
	•	tracking errors, attribution differences, cookie consent limitations, or analytics inaccuracies;
	•	competitor activity, market changes, user behaviour, or economic conditions;
	•	complaints, claims, investigations, penalties, or enforcement action caused by your products, services, claims, content, targeting, or instructions;
	•	failure by you to follow recommendations or provide timely approvals.
26.3. You acknowledge that SEO and PPC involve commercial risk and that no provider can guarantee search ranking, advertising approval, user behaviour, lead quality, conversion rate, or business outcome.
26.4. Our service is a marketing support and campaign management service, not an insurance product, revenue guarantee, legal compliance service, or guarantee of commercial success.

27. Indemnity
27.1. You agree to indemnify us against claims, losses, costs, damages, complaints, penalties, platform charges, legal costs, and expenses arising from:
	•	inaccurate information supplied by you;
	•	unlawful, misleading, or unsubstantiated advertising claims;
	•	products or services you sell or promote;
	•	your breach of advertising law, data protection law, cookie rules, consumer law, intellectual property law, or platform rules;
	•	materials, images, logos, trademarks, testimonials, reviews, or content supplied by you;
	•	your failure to obtain required licences, permissions, consents, approvals, or authorisations;
	•	your instructions, approvals, or failure to act.
27.2. This clause does not apply to the extent that the claim is caused directly by our own negligence or wilful misconduct.

28. Changes to these terms
28.1. We may update these SEO and PPC terms from time to time.
28.2. If we make a material change, we may notify you by email, invoice note, billing portal notice, website notice, or other reasonable method.
28.3. We may require you to accept updated terms before continuing to receive SEO or PPC services.
28.4. Continued use of the service after notice of updated terms may be treated as acceptance of those updated terms, where permitted by law.

29. Governing law
29.1. These terms are governed by the laws of the United Kingdom, and any dispute will be subject to the courts of that jurisdiction unless mandatory consumer law says otherwise.

30. Acceptance of these terms
30.1. By ordering, paying for, approving, accessing, using, renewing, or continuing to receive SEO or PPC services from SlashDotDash Ltd, you agree to these SEO & PPC Terms and Conditions.
30.2. If you are using the service on behalf of an organisation, you confirm that you are authorised to accept these terms on behalf of that organisation.
30.3. Terms and conditions can be found at: https://slashdotdash.co.uk/terms-conditions/